I love shopping at New Balance shoe store. A few years ago, I bought a pair of shoes and after several months of wearing them daily, I started having pain in the bottom of my heels. I went back to buy a new pair of insole supports, and explained why I needed them. The salesman noted that actually, I probably needed a new pair of shoes in a more supportive style. Ah, I thought, another hundred dollar pair of shoes! But the guy said, we can take these old ones back and you can just pay the difference. I was stunned. I'd worn them for months!
As a result of that one good transaction, I, my husband, and my daughter have bought all our shoes there ever since. They are instantly comfortable, and today, when I bought new insoles again, the pair they sold me didn't fit quite right. I went back an hour later, and they cheerfully let me exchange them for a better pair.
Their customer service is excellent, and their product is the best.